(Colophon)
We're six people working out of a converted printing press in Shahpur Jat, building the search infrastructure of the businesses that built our city.
(01) What we believe
Findability is a competitive moat.
The cheapest customer acquisition channel for an NCR business is being the first thing that loads when someone searches for what they sell. Most of our work is making that obvious.
Channels are commodities. Judgment is not.
Anyone can buy Google clicks. Knowing which Google clicks are worth buying — in Saket vs. Sector 29 vs. Faridabad — is the work. We do that work in-house, not in a Bangalore back-office.
Editorial outperforms templated.
We write content the way magazines do. We design landing pages the way studios do. We measure the result the way traders do.
(02) Studio
Aarav K.
Founder, Strategy
Ishita R.
Search & Maps
Devansh M.
Performance
Nikita S.
Editorial Lead
Vihaan T.
Design
Riya P.
Engineering